Courtesy of the good people at USA Today:
Under Armour is signing its first official sponsorship deal with the NBA, according to the company.
Under the multi-year deal, Under Armour will be able to show NBA endorsers Brandon Jennings of the Milwaukee Bucks, Derrick Williams of the Minnesota Timberwolves, Kemba Walker of the Charlotte Bobcats and Greivis Vasquez of the Memphis Grizzlies in their NBA uniforms in advertising and promotional efforts.
Previously, UA endorsers could wear their shoes on the court -- but were not allowed to don their NBA uniforms in ads and marketing promoting the company's new basketball footwear line. The company could also not use NBA trademarks.Big move for Under Armour in terms of presence and awareness. It also helps that this deal was finalized right before the Christmas season and NBA season.
