Diddy's CÎROC The New Year In Miami

Hands down, Diddy is the greatest brand ambassador I've ever seen. Dude has CÎROC everywhere and on everything. Check out this footage from Diddy's CÎROC The New Year celebration in Miami that included guest like Rihanna, Ne-Yo, Queen Latifah, Rick Ross, DJ Khaled,  Fat Joe and many more.