Because he is so quite and humble it's easy to forget how much of a superstar Derrick Rose is. According to ESPN:
One industry source insisted to ESPN.com this week that Rose's new shoe deal with adidas will easily crack nine figures and could legitimately approach the $250 million range -- as in $25 million annually over a 10-year span -- in what is known in the shoe game as a "lifetime" deal.Before you shake your head at this deal, consider the NBA is global brand with a big fan base overseas. Apparently, Rose is Adidas' only counter to Kobe Bryant in China and Rose sells more shoes than LeBron James in China. Remember that China has the world's biggest population and when you have all these factors, it doesn't seem that crazy that they would want to sign last year's MVP to a $250 million deal at the tender age of 23.
